ASSIGNMENT We have chose uniqlo hong kong for our topic. You should select the competitor from hong kong. All answers should consider Hong Kong as a backgound 3.1 Group presentation: On Week 9 11, each group should choose one competing company and make a 20-minute presentation addressing the following issues: a. Which industry is the chosen company belongs to? What products/services does the industry provide? What needs do the products and services satisfy? How do companies perform in this industry? What strategies (e.g. its positioning strategy, corporate level strategy) have the chosen company been using? What was its performance? (15%) b. Conduct a 5-forces analysis for the industry. (15%) c. Conduct a value-chain analysis for the chosen company. (15%) d. In view of your understanding of the industry and the company, what are the opportunities and threats faced by the chosen company? What strengths and weaknesses does the chosen company possess? (10%) e. In view of the above, what alternative medium-to long-term goals should the company consider? What strategic options are there to achieve the alternative goals? (25%) f. Which strategic option(s) is/are finally recommended and why? (10%) Organization of the report (10%)
