Health Care Marketing in Practice
Assume you are a chief administrator of a health care organization. You are having a meeting with the Board in two weeks. In preparation for the meeting you reviewed the current strategic
positioning of your organization and the marketing plan. Select a health care Website for this assignment.
Write a two to three (2-3) page paper in which you:
1.Describe the Website and state why you selected this specific organization.
2.Using the Product / Market Opportunity matrix model create a matrix for this organization based on the information available and any other supporting documentation you can find on this
organization.
3.Consider the segmentation used for the matrix you created assess the viability of marketing to another segment.
Your assignment must follow these formatting requirements:
Be typed double spaced using Times New Roman font (size 12) with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any
additional instructions.
Include a cover page containing the title of the assignment the students name the professors name the course title and the date. The cover page and the reference page are not included
in the required page length.
