Financial Report and Timeline
The first assessment is designed to give you an opportunity to demonstrate your depth of knowledge and understanding in relation to practical aspects of strategic communication implementation (budgets and timelines). This assessment will assess your understanding of associated concepts and issues. More specifically it seeks to assess your ability to: Identify key strategic communication implementation budget and timeline issues; Apply best practice principles of strategic communication project budgeting and scheduling; Provide understanding of unit concepts; Demonstrate an ability to use Microsoft Excel. For this assessment, you are required to generate and submit a budget and gantt chart (timeline) using Microsoft Excel. You will be provided with a fictional strategic communications plan which outlines project goals, objectives and the amount of funding available. You need to develop a budget and gantt chart (timeline) to support the strategic communications plan. You will need to present the budget and gantt chart in Microsoft Excel using proper formulas, functions and formatting as explored in the unit. All students will be given access to a variety of common media & advertising tool costings via UCLearn (Canvas). Students may use this material or source their own quotes and costings to generate the budget. You must indicate your source of costing in the report. As this is a fictional scenario, you may need to make some estimates/assumptions in your costing. This is acceptable, provided you demonstrate how that estimate was made (i.e. reference blog post which discusses costs). more detail will be provide later you can use managing your time.pdf and the nature of strategic communication as reference and canberra weekly media kit as part of the resources and budget suggestion as the budget. Scenario and Details is the topic.
