1-Create a thorough swot analysis about IAMS pet food in the UK Market. a look at IAMS website and other legitimate secondary sources such as books, journals and news articles . Please a detailed explanation to all elements of the swot . Look at current trends and look at what competitors are doing and include it in the swot. Look at the trend of healthy pet food and see how can this be applied to opportunities for IAMS. You must use statista.com for current figures. IAMS website: http://www.iams.co.uk/forvitality?utm_source=ppc&utm_medium=paid&utm_campaign=Iams-Sept-Brand_IAMS_Cat–Cat-Paid
