Marketing plan that supports the goals of a strategic plan for a real-world healthcare organization.

Marketing plan that supports the goals of a strategic plan for a real-world healthcare organization.

Marketing plan that supports the goals of a strategic plan for a real-world healthcare
Marketing Plan

To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:

Executive Summary

Provide a brief summary of the marketing plan.
Introduction

State the objectives of the strategic plan.
Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.
Market Analysis

Describe the organization’s products and services
Explain how these products and services meet the needs of the organization’s determined customer base.
Include relevant aspects from the SWOT analysis you conducted in Week Two.
State the competitive advantage your plan provides.
Environmental Analyses

Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.
External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.
Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.
Marketing Mix

Describe the marketing opportunities and marketing goals for your chosen HCO.
Explain the marketing strategies that are employed in your plan.
Apply market segmentation to your plan based on the target markets you have identified.
Explain how database marketing was used or why it was not included in your marketing plan.

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